Training Workshops

The ticketing management workshop covers everything you need to know for the Go Ticketing system. This includes effective use of the POS, as well as a range of back office operations such as pricing set up, managing fixture and series sales and other ticketing processes.

An introduction to CRM and Marketing Communications.
This workshops gives marketing teams the ability to create and manage email marketing campaigns. The workshop covers all areas of CRM and marketing from audience segmentation and eCommunication design to reporting and analysis.

Introduction to CRM and Corporate Sales Processes.
Getting to grips with CRM principles and system use, with a focus on the corporate sales process. The workshop covers activity tracking, sales reporting and dashboards, as well as other key elements in the sales process.

Strategic Thinking and Best Practices for CRM and Data.
The 4Sight workshop includes all aspects of becoming a Sports/Leisure CRM expert, considering strategy, planning and best practice marketing execution. (Run by 4Sight Sport & Leisure - this session may be subject to a small fee).